In order to motivate Austrians who wouldn't vote in person on election day to use postal voting, we created a mural in a prominent downtown location. As a postbox is always nearby, casting the vote is really easy. Our message "Vote for something, against something, but vote!" spread fast.
The Austrian government supports the eco-friendly repair of electronic devices and communicates the incentive compensation in an awareness campaign referring to the country's most popular dating show. It demonstrates that it's worth giving your "broken" relationship with an electronic device a second chance.
Getting broken electronic devices fixed is better than trashing them. Especially if the Austrian government provides an incentive payment. In order to grab Gen Z'ers attention, we raffled used electronic devices belonging to celebrities on social media. All of the items were somehow damaged and came with a voucher to fix them.
To promote the inexpensive organic food range of Austrian supermarket chain BILLA, we took a fresh approach and collaborated with rap artists Yasmo & Mira. The campaign was accompanied by a nationwide OOH flight, a promotion and various POS advertising materials.
An awareness raising initiative by Austria's biggest organic food supplier focusing on avoiding plastic packaging for their fruits & vegetables in order to protect marine life.
Reminding motorists of the playful and agile nature of the classic MINI, we synchronized a number of regular scrolling-billboards at highly frequented intersections in the city of Vienna with the traffic lights located next to them. Every time the lights changed, the depicted MINI changed.
We transferred the launch event for the BMW X4 to a public space and allowed people to interact with the car, customize it, and even go for an instant test drive.
Like the infotainment system’s display in the BMW 7 Series, this online ad can be controlled through simple hand gestures in front of the screen.
Entega, a German provider of climate friendly energy, wanted to reach national awareness with a limited media budget that didn’t allow a traditional campaign. So we decided to focus on the cause, not the product, and create an event the country would talk about.
Agency: DDB Berlin
Realization: Ralf Schmerberg & Mindpirates
A walk-in art installation to draw attention to our daily energy waste: a giant igloo built from 322 old yet functioning fridges, erected on the Gänsemarkt in the center of Hamburg. The inside was heated by the heat loss of the fridges and allowed the visitors to physically experience the energy consumed by household appliances.
Commercial for a new internet plan that makes surfing at home much more convenient.
A set of Billboards being part of a 360° campaign aimed at animating people to enjoy life instead of being worried. While the first one shows a young couple kissing under water, the second one is connected with an insurance for retirement pension showing the same couple aged.
Offering more than 32.000 courses, covering a wide range of professional fields, the Austrian Institute for economic Development invites everyone to keep learning and gaining the know-how for all kinds of jobs.
Stiegl, Austria’s largest privately owned brewery is well known for their excellent, full-bodied beer. By tradition, craft mastery and patience, the beer is granted a generous amount of time to develop its distinctive flavor.
Mornings can be tough, especially when you haven’t had a McDonald’s breakfast yet.
Series of print ads promoting the VW Polo BlueMotion for German Art Investor Magazine combining the styles of famous surrealist artists with elements symbolizing low gas consumption. The pictures were painted in oil on canvas in a large format, and were exhibited in the VW headquarters in Wolfsburg.
